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General tips for using images

It is important to understand who owns the image you are using, regardless of whether you are using it online or in print. When using an image you have not created or paid for, you need to have permission from the copyright holder. For example, to use an image from the Scorecard website you would need to have permission in writing. However, we have made a selection of images available for your use via the download link below.

More information about copyright in Australia can be found here.

When choosing images, think about the story you are telling and the people you are wanting to connect with. Scorecard embraces diversity in all its forms and celebrates seeing this reflected in communications and marketing.

Using your own images

It is always best to use photos and images that you have created, or someone has taken on your behalf such as a customer or professional photographer. The benefits include:

  • you own the copyright to the images and can use them without paying or seeking written permission,
  • your own images are more engaging than generic images,
  • your images show how your business or organisation is different and
  • prevents your website from looking the same as others.

Examples of useful images:

  • site visits
  • energy efficiency features of a home
  • interactions with Scorecard customers.

Things to consider:

  • remove any private or confidential details from the images you use
  • keep the photo focussed on the story you are telling by using the crop tool to edit.
  • aim for well-lit areas, preferably natural light. Dark images can be hard to understand.
  • if the image includes a person, or a home you don't own, ensure you seek written approval prior to use. A simple email requesting permission, including information as to how you plan on using the image plus the image itself meets this requirement.
  • if the image was taken by a customer and provided to you for marketing or communications purposes, ensure you have permission to use the image in writing.

Using stock images

What are stock images? Stock images are existing photos made available for use via a paid or free licence. Ensure you have this licence in place prior to use, and use the non-watermarked version once purchased.

Quality stock images are useful, as sometimes it’s not practical to take every photo that is needed. Stock images are a great way to fill any gaps and tell a story. Browsing a stock library and searching for specific terms can be a way to find images.

When considering stock images, it can be useful to look for:

  • families or interactions between people
  • reactions
  • backgrounds featuring relevant appliances or services
  • close ups of relevant appliances or services.

Using Scorecard images

You can access high quality, Scorecard-created images in our download pack below. These images and are from staged photoshoots created for different platforms and purposes. It’s a requirement of use that these images are credited as follows: Source: Residential Efficiency Scorecard.

Please note that outside of the download pack, any Scorecard created photos or images cannot be used without written permission from the Scorecard team. If they have been used without permission, please remove them.

Scorecard infographics and sample certificate

Scorecard has created a range of infographics, with some made available for your use via the download link below. Additionally, we have made a sample certificate available for download.

It is a requirement of use that images aren't altered in any way, and are credited as follows:
Source: Residential Efficiency Scorecard.

The Scorecard name

Using the correct program name makes it easier for households to find Scorecard assessor businesses online, as they will be using this search term. If you are referring to Scorecard by the acronym 'RES' on your website, it will be hard for customers to find you as they will be searching for something different.

To help the community learn about the Residential Efficiency Scorecard, it is important that Scorecard is referred to in the same way.

  • Please use the full name (Residential Efficiency Scorecard) the first time you refer to the program.
  • You can then shorten the name to 'Scorecard' after you have used the full name.
  • Capitalise the 'S' in Scorecard when using the shortened name.

There are two other sections to these Brand Guidelines:

Download Scorecard resources

By submitting this form, I am agreeing to comply with the Scorecard Brand Guide. Once this form has been submitted, you will receive an email with the resource download link, as well as other communications about the program.

Page last updated: 22/12/23